MAPEI Tech Services participates in Regional Sales meetings —emphasis on ‘single-source solutions’

by

Jim Whitfield

 June 5, 2015. 6:06 PM

I recently had the privilege to participate in the MAPEI Regional Sales meetings held in; St. Augustine, Florida, Monterey, CA and Austin, Texas.  As part of the Technical Services, Architectural Sales Support team, I was able to discuss with our Sales Team the features and benefits of specifying ‘single-source solutions’, effectively using AutoCAD drawings, and CSI 3-part specifications.  These ‘system solutions’ address each layer in a tile, stone, carpet, wood flooring, VCT or decorative concrete system, using a specific MAPEI product, from the substrate preparation, adhesive bond coat all the way to the finished covering.

One of my primary goals was to convey the importance of making good use of MAPEI's ‘architectural tools’ that provide the most current industry-approved methods for installation systems—including a corresponding CSI 3-part specification. Using these tools effectively will prove invaluable in making our Sales Team stronger, and more competitive in assisting the design and contractor community.

I’m grateful that I had this opportunity to better understand the specific territory needs and how MAPEI Technical Services can continue to play a key role in supporting Sales Team to ‘Continue to be our Customers Supplier of Choice’!


 

Author

Jim Whitfield

Jim Whitfield

Jim is MAPEI’s Technical Services Director and has been active in many industry committees over the years. Currently serving as President of the Materials and Methods Standards Association, he also belongs to the National Tile Contractors Association’s Technical Committee and the Tile Council of North America’s Handbook Committee. In addition, Jim is a voting member of the ANSI ASC A108 Committee. In 2001, he was elected to the elite Fellowship of the Construction Specifications Institute, thanks to his contributions to education in the construction industry.

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