Mapei makes its voice heard around the world
Realtà Mapei International magazine has now reached its 100th issue and is now distributed in 132 countries across 5 continents and online in its digital version: another sign of Mapei’s desire to work closely with the building industry worldwide
Realtà Mapei International magazine has a global presence and is an important means of promoting the Mapei brand even in areas where the Group does not have its own subsidiary.
Realtà Mapei International has now reached its 100th issue. A landmark we are particularly proud of, since we believe this will really encourage us to keep on providing a voice for the building industry all over the world.
As Adriana Spazzoli, Mapei Group’s former Marketing & Communication Director, wrote in the editorial of issue no. 0 of Realtà Mapei International back in 1995: “Realtà Mapei is a trade magazine for the building industry and not just a company newsletter. To meet demands coming from all over the world, we are publishing an international version that will reach an even wider audience of technicians, designers, architects and suppliers”.
"Realtà Mapei is a trade magazine for the building industry. We are now publishing an international version that will reach an even wider audience of technicians, designers, architects and suppliers”. Adriana Spazzoli, Mapei Group's former Marketing & Communication Director
This issue’s special section focuses on polyurea-based waterproofing membranes, an innovative technology that Mapei developed with and launched on the Italian market between 2009 and 2011 and then marketed globally. Polyurea (which has played a key role in the company being awarded important contracts worldwide) has become part of the waterproofing line that Mapei has been manufacturing for 43 years now.
The opening of a new plant in the Mapei manufacturing facility in Laval provides the opportunity for a focus on Canada in the “Teamwork” section of the magazine. For Mapei Group, it is another step forward in its investment plans in this country with the help of a more extensive and complete range of products that will boost the brand’s presence in new market segments, particularly in the field of concrete admixtures and industrial cementitious and resin floors.
Alongside internationalisation, innovation and sustainability are two other pillars of the company philosophy. Mapei aims to play a leading role in the challenge to obtain cements with low clinker content by researching into innovative solutions guaranteeing carbon neutrality.
Mapei is also continuing in its winning ways in sport. The Mapei-sponsored yachtsman Ambrogio Beccaria triumphed in the Atlantic at the helm of his boat “Alla Grande-Pirelli”. He came first in the Transat Jacques Vabre, a prestigious regatta retracing the coffee route from Le Havre in Normandy (France) to Martinique in the Caribbean.
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