Mapei renews its partnership with Toyota Gazoo Racing Italy for the 2025 season of the Italian Absolute Rally Championship (CIAR). The collaboration that began last year continues: Mapei will be the Main Sponsor of the official Toyota Motor Italia team in the seven stages of the Italian championship. In addition to its participation in the CIAR, Mapei confirms its support for the GR Yaris Rally Cup, the one-make competition now in its fifth edition, where Mapei will be present on all the GR Yaris R1T 4X4s in the category.
The big news of the season is the arrival of Thomas Paperini at the wheel of the Toyota GR Yaris Rally2. The Tuscan driver, winner of the GR Yaris Rally Cup last year after his first triumph in 2022, has been chosen by Toyota to represent the official team in the national championship, confirming the importance of the one-make championship as a springboard for young talent. This choice highlights the value of the GR Yaris Rally Cup, which will accompany the national championship in six events, increasingly becoming a real opportunity to break into motorsport.
This partnership represents an important moment for both companies, which stand out in their respective sectors for the high quality of their products, their commitment to excellence, and their continuous innovation. In particular, Mapei's dedication to more sustainable and responsible construction perfectly complements Toyota's ongoing commitment to the development of vehicles with a lower environmental impact.
Furthermore, participation in the Italian Absolute Rally Championship allows Mapei to get even closer to its customers throughout the country, strengthening its connection with local communities.
"The renewed collaboration with Toyota Gazoo Racing Italy allows us to continue supporting a project that promotes talent and innovation, values that have always guided our company as well," says Marco Squinzi, CEO of Mapei. "Supporting the debut of a young driver is an additional source of pride that will make this season even more exciting.
"We are delighted to have a company like Mapei by our side again this year able to support our project in the world of Rally at a national level," comments Christian Mohorovicich, marketing director of Toyota Motor Italia. "The world of motorsport, and of competitions in general, is not just adrenaline but rather a field for growth, innovation and connection with our community. We are therefore happy to share this journey with our Main Sponsor, Mapei. Toyota and Mapei, two companies that are committed to technological, sustainable and accessible development in their respective sectors."
From soccer to sailing, from cycling to basketball, and even to volleyball and motorsports. For decades, Mapei has cultivated a strong bond with sport, sharing its core values that have driven it to undertake numerous challenges in different disciplines. Thanks to this partnership, Mapei and Toyota Gazoo Racing Italy aim to strengthen their role as key players in the 2025 Italian Absolute Rally Championship, offering spectacle on Italy's most iconic roads and contributing to the growth of national motorsport.
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