Mapei are proud to announce sponsorship of Halesowen Athletic and Cycling Club.

Mapei are proud to announce sponsorship of Halesowen Athletic and Cycling Club, which will see the iconic tiled squares design of one of cycling’s most legendary teams figuring on the purple kit of one of the West Midlands best-known cycling clubs.

“This is a total game changer for the Halesowen cycling club, with support from a huge cycling name who have a UK base close to the velodrome where we develop our young riders,” said the HACC chair David Viner. “We would like to thank Mapei for this support. We have a long and proud history of developing talented young cyclists and this new backing will enable us to develop the club on a sustainable basis for the future.”

“Cycling has long been part of MAPEI’s DNA” commented Phil Breakspear, Managing Director of Mapei UK Ltd “and to be able to support the sport at a local level within our community is a natural investment for us.”

The initial beneficiaries of Mapei’s support will be the 10 junior and under-23 riders in the HACC Academy, who launched their new jerseys today. The HACC academy sits at the top of the club’s development ladder which begins with under-10 riders on the club’s outdoor velodrome, where there are daily training sessions and a track league through the summer. 

“We have a very specific goal at the academy, which is to support these riders as they make the transition into the junior and under-23 ranks, and to make sure that when they leave us - hopefully for better things - they are seasoned racers with a real passion for the sport,” said Academy manager William Fotheringham. “Our main role is to give them racing opportunities, particularly in stage races, and Mapei’s support will make that much easier for us to do, so we would really like to thank them for the faith they have shown in us.”