Culture and sport

Culture and sport, two worlds united by their quest for excellence

For us, passion and a commitment to continuous improvement are fundamental principles that we acknowledge are also the foundation stones of culture and sport.

This is why we promote and support events and important cultural institutions by supplying our expertise and instruments for the renovation and development of artistic and monumental complexes.

With our products we have helped restore the Petruzzelli Theatre in Bari, the San Carlo Theatre in Naples, the Solomon R. Guggenheim Museum in New York, the Peggy Guggenheim Collection in Venice, the “Antonio Salinas” Museum of Archaeology in Palermo, as well as many other projects in Italy and around the world.

As far as sport is concerned, "Never stop pedalling" is the metaphor which Giorgio Squinzi, CEO of Mapei, often uses to describe his approach to life and work. The passion for cycling is in the family’s DNA, which has been passed on to Giorgio by his father Rodolfo, the founder of Mapei.
Over the years, apart from continuing our activities in the cycling sector, we have extended our areas of interest to dedicate ourselves to other sports such as soccer, basketball, running, golf, alpine skiing and motor sports, always maintaining the same objectives.
In 1996 we founded Mapei Sport, a research centre of excellence that operates in the sports sector, carrying out scientific research and providing assistance for athletes to help improve their performance.

Milan and La Scala Theatre

Our heart has a bond with Milan and with the La Scala Theatre in particular. In 1984 we became a Corporate Sponsor for the first time. In 2008 we became a Founder Member and, in 2016, Giorgio Squinzi joined the Board of Directors.

Before taking on the role of CEO and Artistic Director I had already heard about Giorgio Squinzi’s dedication to the Theatre. With time, I have had the opportunity to see at first hand his passion and breadth of knowledge. With him, the La Scala Theatre has acquired an invaluable figure

Alexander Pereira, CEO and Artistic Director of the La Scala Theatre

National Academy of Santa Cecilia

Since 2009 we have been supporting the National Academy of Santa Cecilia, one of the most ancient music institutions in the world with an extremely rich historical heritage, a reflection of its multi-century history. A collaboration that strengthens our bond with the world of great music. Choosing to join the Foundation seals a bond that, over the years, has become a relationship of constant collaboration. Being close to the Academy has given us the opportunity to share the musical season with an increasing number of clients, offering them the chance to be a part of special musical evenings where they can strengthen and deepen their relationship of collaboration.

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U.S. Sassuolo Calcio

Our most significant investment in the world of sport is the U.S. Sassuolo Calcio football club, both the men’s and women’s teams and in all categories.

Originally our intention was to underline our commitment to the ceramics district, which we have always had a close bond with, but this developed over the years into what is the U.S. Sassuolo Calcio of today, a project more alive than ever with which we share the same important values: effort, teamwork and, last but not least, determination when encountering new challenges.

Owned by Mapei since 2003, the men’s first team progressed with us from Serie C2 to Serie A and even played in the 2016 Europa League: an unprecedented success story, recognition of the enormous effort and tireless work built on skill, professionalism and enthusiasm.

Visit the official U.S. Sassuolo Website

Mapei Stadium

In 2013, to provide more concrete support for the club, we purchased the stadium in Reggio Emilia and renamed it Mapei Stadium Citta del Tricolore (Tricolor City). Thanks to the various works carried out on the stadium, such as the installation of a new pitch with a high drainage capacity and a new, natural-synthetic hybrid playing surface, it is now a real jewel in the football sector and is used to host national and international football matches, congresses and other sports events.

Apart from complying with the standards specified by the Serie A Football League and UEFA, thanks to the Barrierless Open Stadium project, Mapei Stadium has become a symbol for violence-free football and a fitting place for children and families.

Mapei Football Center

To provide further support for U.S. Sassuolo Calcio’s sporting activities, in June, 2019 we inaugurated the Mapei Football Center, one of the most modern sports centre in Europe, an area of 45,000 m2 featuring 6 football pitches, one of which with its own covered spectator stand, dressing rooms, a swimming pool, a gymnasium and a medical and physiotherapy centre.
The Center, which is used by the First Team and the Youth Sector for training, is also available for bookings by amateur teams and for social events. The structure, designed by Onsitestudio and built using Mapei products and systems, has been awarded LEED v4 BD+C certification.

On 15th November 2020, the access road to the Mapei Football Center and the synthetic grass pitch were officially inaugurated in honour of Giorgio Squinzi and Adriana Spazzoli, respectively.

UCI WRC 2017 Bergen:
MAPEI’s passion for cycling in G. Squinzi’s

Triple interview with Giorgio Squinzi, Trond Hagerud and Cyrille Jacobsen about the 2017 UCI Road World Championships in Bergen (Norway). Mapei is the event’s main sponsor and took part in the event together with its customers, so that it could share the company’s enduring passion for cycling.

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Culture and Sport