Reseller Appreciation Month in UAE

Mapei Construction Chemicals reseller team recently organized a marketing campaign called “BE Happy with Mapei” at over 25 reseller showrooms across the United Arab Emirates, thanking them for being valued and loyal customers to Mapei, a one-stop shop for adhesive products, concrete repairs, and sealants.

Standing true to our motto “Be happy with Mapei”, we conducted training programmes to equip our customers  with necessary tools, including product training, technical documentation, marketing collateral, and promotional materials for our amazing manufacturers and servicers. The goal of this training  was to assess their understanding of the Mapei  products  and to enhance their knowledge, while also giving them confidence in their abilities to communicate with their customers about Mapei, the leading building products suppliers in the UAE.

Moreover, Mapei Construction Chemicals, the No. 1 building materials supplier UAE, celebrated 10 years of successful partnership with “Al Qama Building Materials Trading” which was appointed as the first authorized reseller in Dubai in 2010.

For Mapei, the customer appreciation campaign was about making our customers feel like they really matter to us and are one in a million, because they do and they are. Our objectives were to achieve 3 major goals:

1. Ensuring the happiness of our customers with our products

2. Expressing our gratitude for their support throughout the year

3. Training our resellers and enabling them to put across the best version of themselves.

Mapei is truly looking forward to a future of  innovative prospects and long-lasting relationships with all of them. .